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The Art of Corporate Storytelling with Spiri Tsintziras

Part of the Geelong Small Business Festival

Whether you're already in business, work for an organisation, or have a business idea, this hands-on workshop will provide ways to weave storytelling into your marketing, website, and social media.

Powerful storytelling can pack an emotional punch, humanising your brand and communicating your values. But how do you tell your story? And how can you use it to promote your business?

Through compelling storytelling, learn to engage your audience on a deeper level—making them more likely to connect with, support, and share your business with others.

Whether you’re already in business, work for an organisation, or have a business idea, this hands-on workshop provides concrete ways to weave storytelling into your marketing, website, and social media.

About the presenter

Spiri Tsintziras is an Australian writer and communications professional with over 30 years of storytelling experience in small business, not-for-profits, government and education.

Spiri runs Writing Spirit, a communications business offering writing, editing, and training services, and has taught professional writing at Swinburne University over ten years.

She is passionate about stories and how they can be used to promote and build up businesses big and small.

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Tickets $40pp OR $20pp for concession card holders. Tea and Coffee will be provided.

This event is part of the 2025 Geelong Small Business Festival, proudly delivered by the City of Greater Geelong in partnership with the Geelong Chamber of Commerce.

Geelong Regional Libraries has partnered with Writers Victoria to bring Spiri Tsintziras to Geelong.

If you require any assistance with attending this event, please notify us of your access requirements via events@grlc.vic.gov.au or 4201 0600 at least two weeks prior to the event date. 

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